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The Advertising Club
Offices: New York, New York
The Advertising club has been a leader in
the communications industry in New York
since 1896. In 1896 a group of eight advertising
men began meeting for lunch on a regular
basis to share ideas on the business that
sustained them. They called themselves the
Sphinx Club and focused their efforts on
industry self-regulation, professional training
and good fellowship. In 1906 the growing
group incorporated as the Advertising Men's
League and, ultimately, as The Advertising
Club of New York, in 1915. |
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Viral & Buzz Marketing Association (VBMA)
Offices: London, England
The Viral & Buzz Marketing Association is
an international group for the development,
validation and promotion of consumer-oriented
marketing trends and techniques. Their members
are viral and buzz marketing practitioners
and academics who specialize in consumer-focused
marketing. They aim to create international
collaborations, swap case studies, develop
best practice and dispel the myths surrounding
viral and buzz marketing in order to help
it become more widely accepted as a credible,
key part of brands overall marketing activities. |
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Web Analytics Association (WAA)
Offices: Washington, DC
The Web Analytics Association is a non-profit
professional organization dedicated to promoting
the understanding of web analytics through
education, advocacy, standards, research
and technology. Founded by web analytics
industry leaders, the mission of the association
is to unite and foster the interests of
practitioners, vendors, consultants and
educators who use, sell, install, implement,
consult, teach or train in the field of
web analytics. |
WebGuild
Offices: Mountain View, California
The WebGuild is a forum for IT professionals,
webmasters, corporate internet marketers,
content managers, web project managers,
CIOs, SEOs and entrepreneurs to learn about
emerging technologies, new innovations,
new business models, best practices and
industry standards in the web field. Their
events provide a platform to enable information
exchange, foster knowledge transfer and
network with peers. |
Web Marketing Associations (WMA)
Offices: San Francisco, California
The Web Marketing Association (WMA) was
founded in 1997 to help set a high standard
for Internet marketing and web development.
Staffed by volunteers, this organization
is made up of marketing, advertising, public
relations and web design professionals from
around the world who share a passion for
improving the quality of advertising, marketing
and web site development on the Internet
today and in the future. |
Word of Mouth Marketing Association (WOMMA)
Offices: San Francisco, California
WOMMA is dedicated to the promotion and
legitimacy of word-of-mouth marketing and
measurements. A core goal of WOMMA is to
help grow the acceptance and legitimacy
of word-of-mouth as part of the broader
marketing mix. Key objectives of WOMMA include:
providing word-of-mouth marketers with information,
education, relationships and resources that
will enrich their careers and programs. |
World Federation of Advertisers (WFA)
Offices: New York, New York
The World Federation of Advertisers is the
voice of advertisers worldwide. Through
50 National Advertiser Associations across
5 continents as well as numerous multi-national
corporate members, WFA represents 90% of
global ad spend—some US$ 400 billion ad
spend per annum. Through them, WFA represents
more than 10,000 businesses operating in
a broad spectrum of sectors at national,
regional and global levels. |
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Yellow Pages Association (YPA)
Offices: Berkeley Heights, New Jersey
The Yellow Pages Association is the association
of publishers, marketers and suppliers responsible
for producing Yellow Pages directories in
more than 20 countries. Originally founded
in 1975 as the National Yellow Pages Service
Association (NYPSA), the Yellow Pages Association
is instrumental in leading, serving, growing
and advocating on behalf of a print and
electronic media industry valued at more
than $26 billion worldwide ($14 billion
US). |
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