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Koeppel Direct
Offices: Dallas, Texas
Koeppel Direct is a leader in direct response
media buying. Their experts create targeted,
effective direct response media buys that
optimize their client's media investments.
Koeppel recognizes that the most successful
direct response infomercials often have
gone through several rounds of testing and
tweaking to produce a successful DRTV campaign.
As such, they focus on infomercial test
results to be analyzed to determine what
contributed to the performance. |
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Lieberman Productions
Offices: San Francisco, California
For 15 years, Lieberman infomercials have
featured hundreds of testimonials, real
people from virtually every state in America,
talking about how products has impacted
their lives. Lieberman claims that the testimonials
in their programs actually use the products
they sell, and appear without compensation.
Lieberman prides itself in claiming that
none of their testimonials are scripted
or told what to say. |
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Livemercial
Offices: Valparaiso, Indiana & West
Palm Beach, Florida
Livemercial is the largest provider of "instant-on"
streaming video technology for email, pop-ups,
banners, and websites. In fact, their Liveplayer™
is so diverse that it is viewable by more
internet users than any other streaming
technology, and seamlessly embeds into any
online ad format. They also fully support
the needs of modem users and those computers
with older technologies. They do this in
about a few nanoseconds, a few millions
times a day, without the need for user interaction.
The Liveplayer™ is less than 5kb. |
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MEC Interaction
Offices: Singapore; London, England
& New York, New York
MEC Interaction is a full service digital
and direct services company offering strategy
consulting, planning and implementation,
advanced analytics and creative production.
Their unique and diverse backgrounds drive
innovative thinking and increase the value
of new and existing customers to brands
and businesses. They get consumers actively
engaged with their clients' brands, leading
to relevant awareness, deeper relationships. |
Mercury Media
Offices: Santa Monica, California
Mercury Media, established in 1989, is one
of the largest privately-owned, full service
direct response media agencies in the country.
They pride themselves in offering in-depth
marketing management, personalized attention
and sophisticated analysis to many of the
industry's most prestigious companies. With
more than seventy employees, Mercury Media
bills more than $3 million in media time
a week. |
Merkle
Offices: Lanham, Maryland
Merkle is a leading database marketing agency
that offers quantitative, information-based
marketing strategies that maximize results
for a superior return on your investment
(ROI). Merkle provides the framework for
organizations to apply database marketing
strategies to their marketing programs,
including database management and outsourcing.
Merkle's disciplined and organized approach
to gathering and analyzing data means that
they will get results for you. |
MRM Worldwide
Offices: New York, New York
MRM Worldwide unifies every aspect of relationship
marketing: market and consumer analyses,
segmentation, direct marketing, database
management and analytics, a unique cross-media
approach to messaging, creative that makes
lasting connections, digital solutions and
customer care. This enables them to help
clients optimize their customer communications
across a broad spectrum of relationship-driven
marketing channels, while managing and delivering
marketing initiatives for national, regional
and global accounts. |
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Omnicom Direct Marketing
Offices: New York, New York
Founded in 1986, Omnicom Group is a strategic holding company that manages
a portfolio of global market leaders. Their companies operate in the disciplines
of advertising, marketing services, specialty communications, interactive/digital
media and media buying services. Omnicom Group's agency brands are consistently
recognized as being among the world's creative best. |
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