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Direct Response



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Koeppel Direct
Offices: Dallas, Texas
Koeppel Direct is a leader in direct response media buying. Their experts create targeted, effective direct response media buys that optimize their client's media investments. Koeppel recognizes that the most successful direct response infomercials often have gone through several rounds of testing and tweaking to produce a successful DRTV campaign. As such, they focus on infomercial test results to be analyzed to determine what contributed to the performance.


Lieberman Productions
Offices: San Francisco, California
For 15 years, Lieberman infomercials have featured hundreds of testimonials, real people from virtually every state in America, talking about how products has impacted their lives. Lieberman claims that the testimonials in their programs actually use the products they sell, and appear without compensation. Lieberman prides itself in claiming that none of their testimonials are scripted or told what to say.
Offices: Valparaiso, Indiana & West Palm Beach, Florida
Livemercial is the largest provider of "instant-on" streaming video technology for email, pop-ups, banners, and websites. In fact, their Liveplayer™ is so diverse that it is viewable by more internet users than any other streaming technology, and seamlessly embeds into any online ad format. They also fully support the needs of modem users and those computers with older technologies.


MEC Interaction
Offices: New York, New York
MEC Interaction is a full service digital and direct services company offering strategy consulting, planning and implementation, advanced analytics and creative production. Their unique and diverse backgrounds drive innovative thinking and increase the value of new and existing customers to brands and businesses. They get consumers actively engaged with their clients' brands, leading to relevant awareness, deeper relationships.
Mercury Media
Offices: Santa Monica, California
Mercury Media, established in 1989, is one of the largest privately-owned, full service direct response media agencies in the country. They pride themselves in offering in-depth marketing management, personalized attention and sophisticated analysis to many of the industry's most prestigious companies. With more than seventy employees, Mercury Media bills more than $3 million in media time a week.
Offices: Lanham, Maryland
Merkle is a leading database marketing agency that offers quantitative, information-based marketing strategies that maximize results for a superior return on your investment (ROI). Merkle provides the framework for organizations to apply database marketing strategies to their marketing programs, including database management and outsourcing. Merkle's disciplined and organized approach to gathering and analyzing data means that they will get results for you.
MRM Worldwide
Offices: New York, New York
MRM Worldwide unifies every aspect of relationship marketing: market and consumer analyses, segmentation, direct marketing, database management and analytics, a unique cross-media approach to messaging, creative that makes lasting connections, digital solutions and customer care. This enables them to help clients optimize their customer communications across a broad spectrum of relationship-driven marketing channels.


Omnicom Direct Marketing
Offices: New York, New York
Founded in 1986, Omnicom Group is a strategic holding company that manages a portfolio of global market leaders. Their companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services. Omnicom Group's agency brands are consistently recognized as being among the world's creative best.


Offices: Newport Beach, California
PowerDirect's mission is to reinvent door hanger advertising, establishing the PowerDirect media package as unique: a high quality, reliable, targeted and measurable marketing alternative that consistently influences consumers and increases returns. Their clients, past and present, include many of the most respected advertising agencies and Fortune 500 companies.