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PGR Media
Offices: Providence, Rhode Island
Some people would describe PGR Media as
mavericks. Others would say they are unique
and daring. The point is they like to challenge
conventional media strategy. Their company
is leading the way into a new marketplace
by offering tailored and sound media strategies
that are exclusive to each client. They
define themselves as Message Managers. As
Message Managers, they are invested in creating
inventive, ground-breaking communications
plans that produce measurable value for
your company. |
Publicis Media Services
Offices: New York, New York
Publicis has evolved the concept of holistic
communications to a higher level of effectiveness
and accountability by uniting world-class
services in every major discipline, from
advertising to public relations to direct
marketing to sales promotion to investor
relations to interactive marketing to event
management, all under one roof. The result
is bigger ideas. Ideas big enough to cross
disciplines. Big enough to captivate and
motivate people. Big enough to surpass their
clients' objectives. |
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Southwest Media Group
Offices: Dallas, Texas
When they opened their doors in 1995, they
dedicated themselves entirely to helping
increase one client's store traffic, response
to promotion, and guest check averages.
That client was Whataburger. Being significantly
outspent by category giants like McDonald's
and Burger King forced them to define and
implement strategies that out-thought the
competition. They had to work smarter not
harder. This was their biggest learning
block. |
SRDS Media
Offices: Des Plains, Illinois
SRDS Media Solutions has been bringing the
media community together for over 85 years.
As the leading provider of media rates and
data, they connect buyers and sellers through
their sources that offer comprehensive coverage
of traditional media - such as magazines,
newspapers, television, direct marketing
and radio—as well as today's alternative
marketing opportunities - such as online
and out-of-home. |
Starcom MediaVest
Offices: London, England; New York,
New York & Los Angeles, California
The medium is the message for Starcom MediaVest
Group (SMG). The media planner and buyer
focuses on selecting the right advertising
channel from a growing array of television,
radio, print, and online outlets. The group
was formed in 2000 as a holding company
for the media services of advertising conglomerate
Bcom3 Group (acquired by Publicis in 2002).
MediaVest researches and buys advertising
space while Starcom provides media planning
and marketing services. |
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TNS Media Intelligence/CMR
Offices: New York, New York
TNS Media Intelligence/CMR is the leading
provider of marketing communication and
advertising expenditure information to advertising
agencies, advertisers, broadcasters and
publishers. In June 2000, the company was
acquired by London-based TNS. TNS is one
of the world's leading market information
groups, providing market measurement, analysis,
insight and advice in more than 110 countries. |
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Universal McCann
Offices: New York, New York; Miami,
Florida; Waterloo, Ontario & London,
England
In 1999, McCann-Erickson Advertising Worldwide
consolidated all of its media operations
into one global organization. With billings
of more than $15 billion and a global community
of 3400+ employees in 131 countries, Universal
McCann can extend your boundaries as no
other agency can. Universal McCann has a
heritage of marketing and research experience,
top talent in the industry and cutting-edge
research tools that deliver innovative communications
solutions for your business. |
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WPP Media Services
Offices: London, England & New York,
New York
WPP is one of the world's largest communications
services groups, employing 91,000 people
working in over 2,000 offices in 106 countries.
WPP and its operating companies have as
their core values honesty, integrity and
respect for people. These core values determine
the way they approach business and they
define the principles in which they expect
their people to behave in the conduct of
their business. |
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Zango
Offices: Bellevue, Washington
Zango is an online media company providing
consumers free access to a large catalog
of free, sought-after online videos, games,
music, tools and utilities. Much like television,
this content is funded by advertising and
is therefore free to the consumer. Because
of the Internet and digital technology,
massive amounts of new online content are
now available. Consumers typically access
this content for free. |
ZenithOptimedia
Offices: London, England & New York,
New York
ZenithOptimedia is part of the world's largest
media services group. Fully owned by Publicis
Group, their 161 offices in 58 countries
ensure that they are able to offer a top
level service wherever their clients require
it. They offer a wide range of services,
from the development of communications strategy,
through executional planning, negotiation
and implementation. Their service is underpinned
with the latest in research, tools and systems. |
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