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| Marketing Services Direct Response (page 3 of 6) |
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Offices: Van Nuys, California & Marietta, Georgia
Icon Media Direct is one of advertising's premiere integrated Direct
Response resource. They specialize in Direct Response media services and
are the unsurpassed ="Media Buying Icons" of the industry. Their ground-breaking
approach of effectively integrating Direct Response Advertising with select
General Rate Advertising techniques has proven to be a winning and revolutionary
combination. This innovative approach and their extensive expertise provides
you with the great value for your advertising dollar.
Offices: Irvine, California
iDirect Marketing understands that no one company can do it all. They've
assembled a highly diversified "best-of-breed" marketing team by forming
partnerships and strategic alliances with companies that are at the top
in their respective fields. Their strategic partnerships allow you to volume
discount prices. Also, they are tough negotiators to make sure that you
get the lowest possible price.
Offices: New York, New York; Chicago, Illinois & Los Angeles, California
ID Media is the largest direct response media services company in the US.
Whether it's DRTV, online, print, direct mail, or promotional media, ID
Media leverages its buying power and knowledge of response trends to meet
its clients' business goals. ID Media clients are among the world's best
companies. They include American Express, HBO, Johnson & Johnson, Kaiser
Permanente, Lending Tree, Merck, US Postal Service, and Verizon.
Offices: Broomall, Pennsylvania
Infomercial Monitoring Service monitors and documents more than 25,000 hours
of programming every month. This enables them to provide the verifiable
data and objective interpretation you need to confidently make decisions,
in a format you can quickly understand and easily use. Their reports come
to you weekly or monthly, but IMS support is here for you every day. They're
on call to provide you with daily show verification, custom reports or tapes
from their library of thousands of infomercials and spots.
Offices: Phoenix, Arizona
InPulse Response Group was one of the first call center to bring a sales
focus to Direct Response. The company's unique emphasis on the quality of
the customer experience and the resulting revenue that can be earned was
a radical departure from the traditional method of handling calls at the
lowest possible cost. Today, what was once a "boutique" is now one of the
largest sales companies in the nation with over 500 seats. They are proud
to work with some of the biggest names in DRTV and DR Radio.-Javelin-
Offices: Irving, Texas
Javelin Direct offers direct marketing services and marketing solutions
that will keep you coming back for more. Their clients enjoy continuous
measurable improvement to their bottom lines. Their employees revel in core
values that promote personal growth, advancement and success. And their
competition, well, they wish they'd thought of it first.
Offices: Tempe, Arizona
Just Buying Time Media Management (JBT Media) is a full service media management
resource center and television placement agency. Whether you have
an existing infomerical or are just beginning your media campaign, JBT can
help maximize your advertising efforts. JBT will work closely on a daily
basis with your inbound telemarketing team. JBT can also provide some consultation
on screens and offers as needed.
Offices: Tustin, California
Jordan Whitney is a research, consulting and publishing company which monitors,
ranks and critiques direct response television commercials - both infomercials
and short-form spot advertisements - as they appear on cable networks and
selected broadcast stations throughout the United States. Jordan Whitney
publishes up-to-the-minute, detailed written reports, consults on direct
response TV projects and maintains a tape library of reference copies of
infomercials and direct response spots.-Koeppel-
Offices: Dallas, Texas
Koeppel Direct is a leader in direct response media buying. Their experts
create targeted, effective direct response media buys that optimize their
client's media investments. Koeppel recognizes that the most successful
direct response infomercials often have gone through several rounds of testing
and tweaking to produce a successful DRTV campaign. As such, they focus
on infomercial test results to be analyzed to determine what contributed
to the performance.
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