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| Marketing Services Media Services (page 1 of 3) |
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-Aegis-
Offices: London, England
For the Aegis Group, time really is money. The company is one of Europe's
largest media services firms, providing its clients with advertising space
and airtime through its Carat, Vizeum, and Posterscope agencies. Covering
media planning and buying, interactive media, outdoor marketing, sports
marketing, and sponsorships, Aegis' media services account for more than
60% of the company's revenues. The company has changed from a loosely aligned
group of independent agencies into the more familiar global network structure.-BJ-
Offices: London, England
BJK&E believes they have a pretty unique offering here at BJK&E. With just
over 30 staff, they're small but perfectly formed—meaning you'll always
have a partner working closely with you on your business. But as a WPP company
they're also part of Group M, giving them (and their clients) access to
the best media prices and media insight anywhere. Bar none.
Offices: Shelton, Connecticut; Chicago, Illinois; Torrance, California;
Riverview, Michigan; Beijing, China; Montreal, Quebec; Paris, France
& London, England
BPA Worldwide is the global industry resource for verified audience data
and media knowledge. BPA delivers consumer and business media audits of
unsurpassed rigor, objectivity, accuracy, transparency and timeliness—audits
that provide solid assurance for both media owners and media buyers. With
rich, in-depth information, BPA audits also provide advertisers, agencies
and media owners with audience insights that they can turn into competitive
advantage.-Empower-
Offices: Cincinnati, Ohio
Empower MediaMarketing is a group of media planners, strategists, buyers
and "media marketers" with proven expertise across every media imaginable.
They help you respond to the right opportunity with the right people, ideas,
knowledge and tools. Great media ideas give you the edge, so great ideas
are what they deliver. Fresh thinking, unexpected venues, new media, high
impact placement and more.-Horizon-
Offices: Amsterdam, The Netherlands; New York, New York & Los Angeles,
California
Horizon Media, one of the larger independent media buying shops, plans,
coordinates, and negotiates deals across the media spectrum (television,
newspapers, Internet). The television market (network, spot, and cable)
accounts for more than half the agency's billings. The company's Eurizon
subsidiary, provides media services to European clients through offices
in Amsterdam.-Initiative-
Offices: New York, New York
Since its creation in the early 1970s, Initiative has developed into a full-service
media management company, offering all facets of communication planning
and buying. Their global network works together as a single, fluid organization.
Each Initiative unit is supported by extensive research, technology, programming,
innovation, and econometric modeling resources. Yet the mission of each
local Initiative unit has remained unchanged - to secure for clients the
maximum return on their media investment.-Kastner-
Offices: Los Angeles, California; Chicago, Illinois; New York, New York;
Frankfurt, Germany; London, England; Mexico City, Mexico; Budapest,
Hungary & Sydney, Australia
When Kastner gets a brief they don't just answer it, they question it. They
worry it, they pull it apart, then they put it back together again. The
result is that what was to be a 30 second TV spot may well end up as, say,
a sampling program. They're well aware that this kind of process can irritate
as many clients as it invigorates. But they truly believe it's the way to
best serve a brand. A few of their clients: Red Bull Energy Drink, Kenwood
USA & Ubisoft.
Offices: New York, New York & San Francisco-Los Angeles, California
KSL is one of the largest independent media services firms in America. Founded
in 1981, the firm has over $400 million in billings. KSL serves clients
such as Grey Goose Vodka, Countrywide Financial, K-Swiss, and BBC of America
and ad agencies such as Pedone and Partners, Carlson Partners, Berenter
Greenhouse Webster, Kovel Fuller, Ground Zero and Butler, Shine and Stern.
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