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| Marketing Services Media Services (page 3 of 3) |
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-PGR-
Offices: Los Angeles-San Francisco, California & New York, New York
Palisades Media Group operates as a communication and media services company.
Its services include communication planning, media planning and buying,
interactive marketing, direct marketing, political marketing, sports media,
and integrated marketing. The company provides its services in entertainment,
business/consumer, direct response/direct marketing adn political organizations.
Offices: Providence, Rhode Island
Some people would describe PGR Media as mavericks. Others would say they
are unique and daring. The point is they like to challenge conventional
media strategy. Their company is leading the way into a new marketplace
by offering tailored and sound media strategies that are exclusive to each
client. They define themselves as Message Managers. As Message Managers,
they are invested in creating inventive, ground-breaking communications
plans that produce measurable value for your company.
Offices: New York, New York
Publicis has evolved the concept of holistic communications to a higher
level of effectiveness and accountability by uniting world-class services
in every major discipline, from advertising to public relations to direct
marketing to sales promotion to investor relations to interactive marketing
to event management, all under one roof. The result is bigger ideas. Ideas
big enough to cross disciplines. Big enough to captivate and motivate people.
Big enough to surpass their clients' objectives. -Southwest-
Offices: Dallas, Texas
When they opened their doors in 1995, they dedicated themselves entirely
to helping increase one client's store traffic, response to promotion, and
guest check averages. That client was Whataburger. Being significantly outspent
by category giants like McDonald's and Burger King forced them to define
and implement strategies that out-thought the competition. They had to work
smarter not harder. This was their biggest learning block.
Offices: Des Plains, Illinois
SRDS Media Solutions has been bringing the media community together for
over 85 years. As the leading provider of media rates and data, they connect
buyers and sellers through their sources that offer comprehensive coverage
of traditional media—such as magazines, newspapers, television, direct marketing
and radio—as well as today's alternative marketing opportunities - such
as online and out-of-home.
Offices: London, England; New York, New York & Los Angeles, California
The medium is the message for Starcom MediaVest Group (SMG). The media planner
and buyer focuses on selecting the right advertising channel from a growing
array of television, radio, print, and online outlets. The group was formed
in 2000 as a holding company for the media services of advertising conglomerate
Bcom3 Group (acquired by Publicis in 2002). MediaVest researches and buys
advertising space while Starcom provides media planning and marketing services.-TNS Media-
Offices: New York, New York
TargetCast provides a complete portfolio of services to clients seeking
effective media strategies, implementation and management. They offer a
full array of total communications planning including, DRTV, digital and
multi-cultural media. They seek to provide a consistently high level of
communications expertise to strong independent brands to build a lasting
and profitable relationship between the brand and its consumers.
Offices: New York, New York
TNS Media Intelligence/CMR is the leading provider of marketing communication
and advertising expenditure information to advertising agencies, advertisers,
broadcasters and publishers. In June 2000, the company was acquired by London-based
TNS. TNS is one of the world's leading market information groups, providing
market measurement, analysis, insight and advice in more than 110 countries.-Universal-
Offices: New York, New York; Miami, Florida; Waterloo, Ontario & London,
England
In 1999, McCann-Erickson Advertising Worldwide consolidated all of its media
operations into one global organization. With billings of more than $15
billion and a global community of 3400+ employees in 131 countries, Universal
McCann can extend your boundaries as no other agency can. Universal McCann
has a heritage of marketing and research experience, top talent in the industry
and cutting-edge research tools that deliver innovative communications solutions
for your business.-Zango-
Offices: Bellevue, Washington
Zango is an online media company providing consumers free access to a large
catalog of free, sought-after online videos, games, music, tools and utilities.
Much like television, this content is funded by advertising and is therefore
free to the consumer. Because of the Internet and digital technology, massive
amounts of new online content are now available. Consumers typically access
this content for free.
Offices: London, England
When Zed Media sits down to discuss the common links between the objectives
of all their clients' media strategies, one simple theme became apparent.
Zed exists to deliver customers through results driven media. They believe
that unless an agency is able to equally understand all approaches to media
strategy, from brand to direct response to offline and online, then it is
inevitably going to have a biased approach to a media solution.
Offices: London, England & New York, New York
ZenithOptimedia is part of the world's largest media services group. Fully
owned by Publicis Group, their 161 offices in 58 countries ensure that they
are able to offer a top level service wherever their clients require it.
They offer a wide range of services, from the development of communications
strategy, through executional planning, negotiation and implementation.
Their service is underpinned with the latest in research, tools and systems.
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